With THRON PLATFORM, the management of digital assets and product data is complete, consistent and agile. Everything you need to manage your information heritage.
MANAGE
Management of digital assets and product information takes in an enormous range of activities.
From archiving on storage with predetermined access rights to defining a taxonomy to organise and classify them. From enhancing content through tags and metadata to searching for them.
The management phase is particularly crucial for the productivity of the teams and the smooth progress of the processes.
MANAGE
All DAM software allow the management of multimedia content, albeit with more or less advanced functionality.
In the same manner, all PIM software enable management of product information.
THRON PLATFORM brings together the management of multimedia content and all product data in a single platform.
In this manner, from a single tool it is possible to tag content, associate it with the information for the products it represents, search for what you need, classify it according to internal logic, and so on.
The throne is a single source of truth and does not leave room for application silos.
As such, as soon as a new digital asset is imported or created, the information on the product it represents is immediately associated with it.
This means zero costs for developing and maintaining the DAM-PIM integration: everything is managed from a single tool.
The asset and data taxonomy is also unique. Our Customer Success Team team guides each organisation in the definition of the best content classification and categorisation methods, ensuring consistency and accessibility.
Content is transformed into a digital asset only when a series of information which enriches its value and usefulness is associated with it.
As well as supporting the manual enrichment of content like many other DAMs, THRON features an AI engine which automates the activity.
Once a piece of content has been loaded, Thron’s semantic engine extracts the main concepts from it and transforms them into information which it uses to populate the metadata and tag the assets.
Management is not limited to content: you can manage product variants and enrich product sheets – even in multiple languages – from a single platform.
Having a single tool for digital content and product information makes any research on the platform instantaneous.
With THRON you can filter by the colour of a product, its code or the asset format: thanks to the infinite combinations of filters, finding what you need is child’s play.
The results of each search can be sorted on the basis of any attribute, and viewing of the asset preview is context-based.
The management of permissions and visibility makes THRON a treasure chest for assets and data.
All modifications made are monitored, and content and data can be restored at any time.
THRON supports the management of all types and formats of assets an organisation has.
Why manage when you can rule?
But beware: you can only do this if photos, videos, documents and product information are in one platform.
Massively import all your content and product data.
Let creativity fly with connectors for your graphics suites.
Turn management into governance, say goodbye to duplicate data and assets.
Always find what you need, classify and categorise on the fly with AI.
Approve, review, comment and exchange feedback in an agile way.
Design any digital workflow without writing code.
Publish assets and data automatically and in real time on every channel.
Make the voice of your brands consistent across any touchpoint.
Power is important, yes, but never give up control.
Analyse volumes, performance and access to every assets and data.