With THRON PLATFORM you centralise content and information in a single platform. In addition, dialogue with graphics suites makes the workflow of creative teams agile.
IMPORT AND creATE
Importing digital assets and products is an essential prerequisite for total and effective governance.
Only by centralising content and product information can you rely on a single source of truth.
Centralising assets eliminates duplication, makes their management simple and their distribution across channels consistent.
The creation of new digital assets consists of shaping creativity with tools such as graphical suites in order to create new content (images, video or audio).
Creating a new digital product, on the other hand, defines the attributes and characteristics required to describe, catalogue, communicate and sell it.
IMPORT AND creATE
DAM software are created with the goal of bringing digital assets together. PIM software, on the other hand, bring product data together.
THRON PLATFORM allows you to centralise multimedia content and product information in a univocal manner inside a single platform which, in turn, also integrates with creative suites.
This solution therefore becomes the sole source of truth because, as well as managing all the history in a combined manner, it supports the lifecycle of each new piece of content and data right from the get go – in other words, the creation phase.
If you prefer, you can upload content and information manually, or have THRON do it.
Thanks to mass import, the platform will load all assets for you via FTP, browser or scripts. And for product data? You just need a CSV file.
During the configuration phase, our Customer Success team will help you define the perfect data model for your organisation. This step is the foundation on which the entire platform is built.
It is only possible to talk about genuine centralisation in the absence of duplicates.
For this reason, one of THRON’s most important characteristics is the guarantee of univocal management both of multimedia content and product data.
When importing, all digital assets and data are assigned an identification code which leaves no room for doubts or misunderstandings.
The univocal aggregation of assets and information opens the doors to true efficiency because only this way each team can be sure they will always find only what they need.
The Asset & Product Delivery phase is crucial because it involves all users who will visit your communications channels: for this reason, a strategic approach is required.
THRON transcodes all assets. The goal? To ensure the best experience for the end user, regardless of the connection, device or browser they are using.
You only need to upload all content in the highest possible quality. THRON will generate automatically all its possible formats, and during the delivery phase it will offer the perfect one each and every time to match the user’s situation.
THRON communicates with the most widely used creative tools, for example the Creative Cloud version of Adobe Photoshop, Illustrator and InDesign.
Thanks to a dedicated connector, you can edit images (including .raw files), illustrations and design catalogues, fliers and brochures using the content in the platform.
In practice, you and your team will be able to import, create and save in THRON without ever leaving the Adobe tools. In a word? Productivity!
Import history, create the future.
Centralise all your company’s information assets in a single platform.
Massively import all your content and product data.
Let creativity fly with connectors for your graphics suites.
Turn management into governance, say goodbye to duplicate data and assets.
Always find what you need, classify and categorise on the fly with AI.
Approve, review, comment and exchange feedback in an agile way.
Design any digital workflow without writing code.
Publish assets and data automatically and in real time on every channel.
Make the voice of your brands consistent across any touchpoint.
Power is important, yes, but never give up control.
Analyse volumes, performance and access to every assets and data.