Locate the assets you need with precision and dramatically reduce consultation time. Starting with this release, the search tools integrated into THRON Platform make finding content associated with one or more products simpler and faster.
Just copy and paste one or more product codes: the smart search engine and advanced filters will deliver a precise and reliable selection of all digital assets linked to your products.
Thanks to this feature, searching becomes a straightforward process, allowing you to retrieve exactly what you need in just a few clicks to update catalogs, prepare product sheets, or manage complex projects. The result? A more streamlined and organized workflow that lets you work quickly and efficiently while ensuring consistency and reliability in your data.
The features introduced with this new release are designed to make workflows involving content and products more immediate, seamless, and efficient. From now on, customers with the new Product Area of THRON Platform enabled can view products associated with a specific piece of content directly from its details.
In particular, users with the necessary permissions will also see all relevant product information and, using shortcuts, can quickly access the product sheet.
The Launch Edition of THRON X enhances the new Product Area with essential features for advanced product catalog management. In addition to Families, we’ve introduced Model/Variant management, a vital feature for brands with products offering variations based on characteristics like materials, colors, or sizes.
Model/Variant management allows products to be organized through a multi-level hierarchical structure, which simplifies organization and ensures greater information control.
While Families define the structure of product characteristics, variations distribute them across hierarchical levels, enabling information inheritance.
This structure, supporting up to three levels of variance for each variation, is designed to simplify data management, even in the most complex contexts, optimizing product enrichment and ensuring maximum consistency of information across similar products.
This solution is designed to make product management more effective and precise, minimize the risk of errors, and give you ultimate control over product information with scalability and operational simplicity in mind.
Designed to meet the needs of the business-to-business world—and beyond—the new B2B Area of THRON simplifies the sharing of any type of resource with your sales team, colleagues, or business partners. By creating a highly customizable and quick-to-deploy private area, this new add-on saves time and ensures materials are always up to date in real time, guaranteeing maximum brand consistency across all channels.
THRON B2B Area allows you to showcase content and products in an organized manner, making them easily accessible to all your partners. Ensure a professional, secure, and personalized browsing experience: with advanced search and filtering tools, your sales network colleagues can quickly find the content and products they need. You can also define specific permissions and access rights for the materials.
The new B2B Area also integrates advanced features for content sharing, such as the ability to instantly generate catalogs and detailed product sheets updated in real time.
This new release introduces significant improvements and optimizations in navigation and user experience.
At the heart of this approach is a more streamlined and faster interface, designed to make your work experience seamless and simplified. At the same time, it enhances the customization of private areas and portals for your collaborators, transforming them into highly customizable environments that consistently reflect your brand identity.