Discover news, releases and enhancements of our platform.
Locate the assets you need with precision and dramatically reduce consultation time. Starting with this release, the search tools integrated into THRON Platform make finding content associated with one or more products simpler and faster.
Just copy and paste one or more product codes: the smart search engine and advanced filters will deliver a precise and reliable selection of all digital assets linked to your products.
Thanks to this feature, searching becomes a straightforward process, allowing you to retrieve exactly what you need in just a few clicks to update catalogs, prepare product sheets, or manage complex projects. The result? A more streamlined and organized workflow that lets you work quickly and efficiently while ensuring consistency and reliability in your data.
The features introduced with this new release are designed to make workflows involving content and products more immediate, seamless, and efficient. From now on, customers with the new Product Area of THRON Platform enabled can view products associated with a specific piece of content directly from its details.
In particular, users with the necessary permissions will also see all relevant product information and, using shortcuts, can quickly access the product sheet.
The Launch Edition of THRON X enhances the new Product Area with essential features for advanced product catalog management. In addition to Families, we’ve introduced Model/Variant management, a vital feature for brands with products offering variations based on characteristics like materials, colors, or sizes.
Model/Variant management allows products to be organized through a multi-level hierarchical structure, which simplifies organization and ensures greater information control.
While Families define the structure of product characteristics, variations distribute them across hierarchical levels, enabling information inheritance.
This structure, supporting up to three levels of variance for each variation, is designed to simplify data management, even in the most complex contexts, optimizing product enrichment and ensuring maximum consistency of information across similar products.
This solution is designed to make product management more effective and precise, minimize the risk of errors, and give you ultimate control over product information with scalability and operational simplicity in mind.
Designed to meet the needs of the business-to-business world—and beyond—the new B2B Area of THRON simplifies the sharing of any type of resource with your sales team, colleagues, or business partners. By creating a highly customizable and quick-to-deploy private area, this new add-on saves time and ensures materials are always up to date in real time, guaranteeing maximum brand consistency across all channels.
THRON B2B Area allows you to showcase content and products in an organized manner, making them easily accessible to all your partners. Ensure a professional, secure, and personalized browsing experience: with advanced search and filtering tools, your sales network colleagues can quickly find the content and products they need. You can also define specific permissions and access rights for the materials.
The new B2B Area also integrates advanced features for content sharing, such as the ability to instantly generate catalogs and detailed product sheets updated in real time.
This new release introduces significant improvements and optimizations in navigation and user experience.
At the heart of this approach is a more streamlined and faster interface, designed to make your work experience seamless and simplified. At the same time, it enhances the customization of private areas and portals for your collaborators, transforming them into highly customizable environments that consistently reflect your brand identity.
Families represent collections of similar products, often sold in multiple variants, that have certain attributes in common. Organizing Products into Families facilitates their classification, as each product added to a Family automatically inherits the common structure.
Features that make the difference:
In preparation for the official release of THRON X, the new Product Area of THRON PLATFORM has already seen several improvements released:
THRON X is a game changer for companies looking to simplify the management of their digital assets and product information. It’s not just an upgrade, but a revolution in content management and distribution. Every feature is designed to optimise processes, improve efficiency and offer a more intuitive user experience, helping you achieve new levels of productivity and innovation.
The new version of THRON PLATFORM will be officially released by November 2024, but with the launch of the THRON X Beta you already have powerful features to simplify and enhance the management of multimedia content and product information. Thanks to advanced automation technologies, you will be able to significantly reduce your IT costs, achieve a significant improvement in the performance of your websites and increase the speed of content delivery by up to 4 times compared to previous standards.
Everything is carefully designed to improve your operational efficiency, with tangible results right from the start.
The Automated Modelling Engine allows you to automate the cataloguing of products, reducing errors and improving efficiency. Define your data model on product and asset information and then simply upload your catalogues with an excel sheet or via APIs. THRON X will suggest how to match them without any more laborious reformatting of data between systems.
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Boost content loading performance without lifting a finger. THRON AI MediaBoost automatically optimises images, ensuring they are delivered at the highest quality to each device in the shortest possible time, giving your users a flawless experience.
You can cleverly link media content, such as images and videos, directly to the corresponding products. With this automation, you can ensure that each product always has updated and consistent content, reducing management time by eliminating manual updating of product cards.
A control over roles and authorisations within product areas, giving you the assurance that only authorised users can edit, manage or download certain data, ensuring greater security for your boards for each market.
In THRON AI we have integrated several generative AI engines to automate the enrichment of content and product data. This functionality supports the automatic creation of keywords and descriptions for assets and products, automatically making all content accessible via Speech2Text.
You can import and export large amounts of data to share with the wholesales network.
With Dynamic Print Publishing you can create catalogues, product data sheets, brochures, labels, flyers, in seconds, retrieving product information and content from THRON automatically.
THRON X introduces new, next-generation APIs for secure, high-performance integrations. You will also have a revamped, centralised documentation portal from which to test the new APIs.
The transition to THRON X from the 7th will be smooth and seamless, ensuring business continuity without altering the efficiency of your workflows.
With the constant goal of taking advantage of the most cutting-edge technologies available on the market and continuing to innovate THRON PLATFORM more and more efficiently, we have evolved the platform’s authentication and login standards.
In particular, in addition to the adoption of even more secure and integrated access systems, from this release the login is completely unified.
In fact, it is now sufficient to log in only once to access any section of the platform.
But the good news doesn’t end there.
With this release, in fact, we have also introduced the new unified menu, thanks to which you can instantly explore and be in control of every section of the platform, even those you have not yet activated.
In addition, we have also evolved the design of the navigation bar, designed and developed to provide you with the ability to always be clear where you are and give you instant access to any section of the single platform.
And again, we have expanded the navigation bar and made the tab setting homogenous within the entire platform in order to evolve the UI and make your UX unprecedented.
The Throne becomes even more Throne-like, so that you can reign in speed and efficiency.
From this release you can take full advantage of some of the benefits of Real Time Image Editor for content delivered via the WordPress connector.
In fact, images will now be published in the CMS in the automatic format set within RTIE, without any manual action being required.
In other words, images will be delivered in WEBP format if the browser supports it.
Furthermore, it is possible to select the quality of the delivered asset, choosing between the options auto-high (default), auto-medium and auto-low: more information in this article.
Also on WordPress, automation stands at 100 and manual work at 0.
With regard to the THRON Connector for Adobe Commerce, we have released some minor updates and fixed some bugs in recent weeks.
Among the fixes, we have:
For more information, visit the Adobe marketplace.
You may have noticed: during 2023, we innovated several times the interface of one of the most popular features of our platform: External Shares.
We did this guided by the objective of increasing usability and improving the layout.
In particular, in this latest release our design and development teams have focused on some of the classic sections of the interface, with the aim of innovating the tabs relating to the size and cropping of images of external shares via URL and Embed code.
As of this release, in fact, the section for defining image dimensions (width and height in pixels) has been redesigned and made available in the new External Share graphical interface.
The same goes for the manual cropping functionality, which can be managed through a tab for input of coordinates in pixels, which has been redesigned to make it even more intuitive.
We strongly believe that innovation not only comes from releasing new features, but also from continuously improving existing ones.
Have you tried them out yet? 😉