LAGO, an icon of premium Italian design, has always had a unique approach to designing, seeing it as a means of social transformation. With the growing importance of digital channels, LAGO undertook a digital transformation to make its communication more efficient and consistent, but the lack of a centralised content management system hindered brand consistency and internal productivity.
Thanks to THRON, LAGO redefined its digital ecosystem, achieving perfect harmony between efficiency and visual quality. THRON PLATFORM not only centralised digital assets, but also preserved the brand’s identity and aesthetics, core elements of its DNA.
-75% less duplication of content, simplifying management
Zero launch times for catalogues
Increased team productivity thanks to the ease of use
Improved scalability and organisation
From chaos to centralised creativity
The need to centralize and organize digital information was crucial for LAGO, which found itself managing tens of thousands of digital assets with an obsolete structure. The website, with over four million annual sessions, served as the first point of contact for clients and architects. However, the dispersion of information slowed down the site and made it difficult to distribute resources and tools even for commercial partners, creating misalignments between versions especially with the arrival of new collections.
The centralization of assets through THRON Digital Assets has made it possible to create a single management center, eliminating duplication and allowing a uniform distribution of resources. This “single source of truth” approach has improved the digital experience, making it easier for internal teams and external partners to work. Each piece of content is now created, updated and distributed in real time, ensuring complete alignment with LAGO’s vision of innovative, functional and timeless design.
Sort to Inspire
LAGO furniture, designed to convey quality and elegance, must be represented with the utmost brand loyalty on every digital channel. With THRON AI MediaBoost, LAGO has been able to optimise the visual quality and distribution of images on all platforms, ensuring a consistent and top-level experience for selected showrooms and commercial partners who convey the essence of the brand to the end customer.
As part of its digital transformation, LAGO has adopted THRON AI MediaBoost‘s Custom Domain functionality to distribute each digital asset with branded URLs. This feature improves the User Experience and strengthens SEO performance, making LAGO easily available on search engines while ensuring intuitive navigation.
On the official LAGO website, the Projects section has been enhanced thanks to THRON to offer architects and designers a point of reference for easy access to high-quality visual content and up-to-date technical specifications, which can be used directly in their projects. This allows LAGO to reflect every content update in real time, enhancing the ‘inspirational’ component of the brand through effective support for creativity.
“For the first time we were able to launch the catalog in time for the sales network, and it was a success. The speed and ease of THRON were decisive, greatly simplifying management.”
Simone GoffoMarketing Manager di LAGO
The art of efficiency
Thanks to THRON, LAGO has achieved a radical change in the management of its digital assets: the total number has been reduced by an impressive 75%, from around 40 thousand to less than 10 thousand assets. Eliminatingduplication has greatly simplified the workflow for internal teams, so they can now operate more seamlessly.
Previously, publishing seasonal catalogs required a lengthy process of alignment between different departments, extending the timeline for weeks. With the adoption of THRON PLATFORM, however, the entire flow has been optimised to the point of eliminating waiting times, allowing LAGO to publish each catalogue instantly and on time. This evolution has led to a significant increase in operational efficiency: the team can quickly update and distribute content across all channels, thus maintaining a consistently consistent brand presence of the highest quality. In addition, THRON’s centralized system allows LAGO to monitor the certifications of each product in real time, ensuring that each component always meets the quality and safety regulations in force.
From idea to distribution
The integration of THRON Connectors for WordPress and Adobe CC has simplified LAGO’s creative workflow, allowing the team to manage and distribute visual content directly from the platforms already in use. Thanks to the Adobe CC connector, creatives can work on content directly in the Adobe environment, with the security that every update is synchronized in real time on THRON. This integration eliminates the need for manual transfers and minimizes the risk of misalignment, improving productivity and optimizing delivery times.
With each update automatically available on THRON, marketing can use content that is always up-to-date and ready for distribution on all channels, and the sales team can access the latest versions of partner materials, without the risk of using obsolete content. The entire process ensures that the workflow stays in sync, eliminating information silos and maintaining consistent quality at every stage.
In addition, connectors help preserve the original quality of files throughout the content lifecycle, ensuring that every asset remains accessible and up-to-date for all teams, even months later or during the launch of new collections. Centralized management minimizes the risk of misalignment, ensuring that content always maintains consistency and quality.
Unstoppable innovation
In the design industry, where aesthetics and functionality must seamlessly coexist, LAGO stands out by maximizing the potential of its content through the synergy of products, images, and data. Powered by THRON PLATFORM and advanced technologies such as THRON AI MediaBoost, the brand has built a digital ecosystem where content and products merge to deliver personalized, engaging, and relevant experiences for both users and industry professionals.
Two key examples of this innovative approach are the “Inspiration” and “Configurator” sections on LAGO’s website, designed to seamlessly connect products and content and present them interactively to both professionals and end customers.
Inspiration: This section allows users to explore LAGO’s products in real-life settings, drawing inspiration from the brand’s content. Thanks to THRON, every environment photo is enriched with direct links to the products featured within it, enabling users to navigate LAGO’s catalog directly from the images.
Configurator: This section lets users customize LAGO’s products by selecting from various finishes, materials, and design options. THRON centralizes all product information—such as finishes, variants, and technical specifications—ensuring that every customization is based on accurate, up-to-date data. This approach simplifies operational management and provides users with a seamless, reliable experience, helping them find and configure the ideal product for their needs.
LAGO demonstrates that the fusion of aesthetics and technology is essential to meet the challenges of today’s market, while maintaining the brand’s identity and the quality of its content. By combining the precision of THRON with LAGO’s signature modularity and design philosophy, the result is a smoother workflow, strategically allocated resources, and a shared vision for a future where design and technology work in perfect harmony to deliver excellence.
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