Peak seasons, especially Black Friday, bring crucial challenges for digital companies, which have to prepare for high traffic volumes and dramatically increasing competition, turning the initial excitement into a possible disaster.
In this essay, we will explore how AI in Black Friday, applied to Content Management Systems (CMS), is an effective solution for optimising digital content, cutting costs and maximising conversions without compromising user experience.
Every year, Black Friday is a test case for digital systems. The high increase in traffic creates problems such as downtime and server overload, negatively affecting the user experience and the conversion rate, since long loading times often lead to shopping cart abandonment.
Imagine a website progressively slowing down to a complete freeze, leaving thousands of potential customers frustrated and forcing them to abandon their shopping sessions.
Facing events such as the Black Friday requires a flexible and scalable infrastructure, capable of adapting to peak web traffic without increasing the time-to-market through complex technical preparations or high management costs.
It’s absolutely essential to have an infrastructure that allows brands to remove the burden of a prior preparation, reducing costs and accelerating time-to-market even in high traffic conditions.
How THRON deals with peak web traffic.
THRON AI MediaBoost uses the most advanced architectural best practices, such as dynamic cache layers and NoSQL databases, to ensure that each component is optimised for performance.
Using advanced machine learning and real-time optimisation technologies, THRON AI MediaBoost automatically transcodes media content to suit each device and connection speed, reducing loading times and ensuring a stable user experience.
This optimised management reduces loading times and improves the visual experience even during intense peak web traffic, positively affecting Google’s Core Web Vitals, key performance indicators such as speed, responsiveness and visual stability. Improving these aspects provides a smoother user experience and increases SEO visibility.
Brands from different fields chose THRON AI MediaBoost to handle high traffic times, such as Black Friday and new product launches, offering their users a stable and smooth experience without compromising on quality.
Two concrete examples are KitchenAid and TWINSET. Both have benefited from THRON AI MediaBoost technologies, optimising the management of their digital content with increased performance and reduced operating costs, demonstrating how THRON AI MediaBoost is a key strategic support.
Key benefits of THRON AI MediaBoost.
Now, during events such as Black Friday, KitchenAid and TWINSET Milano can avoid time-consuming technical preparations and ensure constantly updated content, with a direct impact on peak season time-to-market. Thanks to THRON AI MediaBoost, both brands can focus their teams on higher value-added activities, without worrying about inefficiencies during peak web traffic times.
SUCCESS CASE
Last October, one of our luxury automotive clients unveiled a new car, generating unprecedented enthusiasm. Usually, our client registers between 3,000 and 6,000 requests per minute, but on the day of the new product announcement, extraordinary figures were reached: initially requests reached 11,000 per minute, but at the official release the peak spiked to 450,000 requests in a single minute. With THRON, each view was an opportunity to take users on a journey of discovery of the automotive brand, while maintaining high quality and fluidity.
Thanks to dynamic caching and global node distribution, THRON AI MediaBoost routes each request to the server closest to the user, optimising response speed and minimising page load times, even during extreme traffic peaks.
Global distribution of THRON via network nodes.
Managing such a massive and sudden increase in traffic would have been unthinkable with a traditional CMS, which would have risked blocking access and making the site ‘invisible’ to millions of users, a bit like being in a crowded shop with no one at the checkout. Thanks to THRON’s natively elastic and scalable infrastructure, the site was able to support every request, responding dynamically and optimising the quality of content for each device.
Ottimizzazione dei contenuti dinamica in base a dispositivo.
This instance perfectly exemplifies the unique approach that differentiates THRON’s advanced architecture from other CMSs, allowing brands to manage critical events, such as Black Friday, without having to resort to planning technical interventions with extra costs and extra load balancers, avoiding any worries.
In the competitive environment of Black Friday and other peak seasons, having an optimised site is not only an advantage, but a necessity. THRON AI MediaBoost ensures faster and smoother access to content, and improves organic ranking and visual stability.
THRON AI MediaBoost, unlike traditional CMSs, minimises direct requests to the server by taking care of media asset delivery and leaving the application side (such as plugins and databases) with the essential load. With the ability to reduce server load by up to 80%, THRON AI MediaBoost avoids complex technical configurations, keeping the site stable even during traffic peaks. This approach eliminates the need for minimalist design or extreme optimisation to handle large volumes, instead offering optimised and adaptable content distribution in real time.
THRON AI MediaBoost goes beyond the limits of a traditional Content Delivery Network (CDN). Not only does it distribute content, it optimises images and videos with dynamic auto-scaling according to the user’s device and connection, ensuring a flawless viewing experience in all traffic conditions.
By improving delivery and optimising content management, THRON AI MediaBoost is the perfect solution to successfully navigate peak seasons, helping brands maximise conversions and ensure a seamless user experience. THRON’s scalable architecture saves time and costs, allowing businesses to maximise conversions and user experience without any compromise.
Like a brain controlling a highly muscular body, THRON AI MediaBoost optimises every resource for exceptional performance and unparalleled stability, turning the peaks of Black Friday and other peak seasons into uncompromising opportunities for maximum growth.