Why you should use restricted areas to share materials with your network

Traditional methods of sharing materials, such as using shared folders or non-centralized storage tools, are not designed for the needs of B2B companies. Relying on them may seem like a convenient choice, but it hides numerous limitations that hinder your work and slow down the entire chain of operations. Many B2B companies, in fact, often find themselves trapped in manual processes, fragmented management and a lack of systematic control over content. All this results in operational delays, organizational difficulties and a loss of trust of business partners.

In this article, we’ll show how a centralized B2B portal can improve content and product sharing compared to traditional methods of management.

The challenges of B2B distribution 

Delivering content in a B2B environment presents complexities that are decisive for business success. The need to keep materials up-to-date, consistent with corporate branding and easily accessible to partners requires precise and efficient solutions. Here are some of the top challenges businesses face: 

• Difficulty finding materials: Searching for materials can be slow and frustrating. Disorganized folder structures and inadequate management tools force users  to waste valuable time trying to find what they need. This disorganization slows down projects and compromises efficiency, especially when up-to-date materials and correct information are critical to the success of tasks. 
• Obsolete materials and misalignments: In traditional systems, shared materials are not automatically updated in real-time. Lack of synchronization increases the risk of your partners accessing outdated materials, causing delays in decision-making processes. This problem is especially acute when multiple teams collaborate on shared projects or operate in different locations. For example, a product sheet shared with a distributor with incorrect pricing information can lead to confusion and damage to the brand’s reputation. 
• Poorly targeted communication: Traditional tools do not allow you to create dedicated portals for partner categories or locations, limiting the ability to differentiate the materials shared. For example, responding to a request for materials with a retailer’s logo and address often involves manual intervention, lengthening the time it takes to share content and products and increasing the risk of errors.
• Limited security: Data protection is another weakness of traditional cloud storage. Often, these systems do not provide advanced levels of encryption or granular access control, increasing the likelihood of sensitive data breaches. This exposes company data to potential breaches, compromising the confidentiality of the shared materials.

Strenghts of a confidential and customizable B2B portal

To overcome all limits in the sharing of content and products, the THRON platform offers integrated and optimized tools for centralized management. Thanks to our experience in the B2B sector, we have developed innovative tools to meet the needs of modern companies. THRON B2B Area, a portal designed to eliminate the operational inefficiencies typical of traditional systems, fits into this context.

The calm without the storm

With the THRON B2B Area portal, all company materials – images, product sheets, catalogues and other assets – are collected in a single, highly structured digital repository, significantly reducing search times compared to traditional systems. With this organization, content and product management becomes automated,  reducing the workload of your teams by 65%, so they can focus on higher-value activities.

Intuitive access

THRON B2B Area offers your partners quick and intuitive access to the materials they need. In the simple and user-friendly B2B portal, every material is always up-to-date and available. Advanced filters and search systems make navigation extremely efficient, improving collaboration and speeding up workflows by 70%.

Real-time sharing

The B2B Area does not just centralize materials: it also allows them to be customized to meet the needs of specific partners or markets. Thanks to seamless integration with the THRON platform, each shared resource is updated in real time on the B2B portal and complies with the brand’s guidelines. Partners can access accurate, tailored materials, increasing brand consistency by 60% for an unmatched family feeling.

From cloud to printing 

Traditional cloud storage services lack the features needed to meet the needs of B2B businesses. THRON offers an integrated approach to material management, combining advanced solutions such as THRON B2B Area and Dynamic Print Publishing.

Dynamic Print Publishing is designed to simplify the creation of catalogs, brochures and flyers, reducing cost and complexity. With centralized and automated management, materials are always up-to-date and ready for every channel. This solution unifies printed and digital processes, improving business productivity and ensuring maximum efficiency and consistency.

Among its main features is Cloud2Print, an advanced solution that allows companies to generate up-to-date and customized materials without manual intervention. Cloud2Print, perfectly integrated into the B2B Area, allows you to generate product sheets, brochures and technical documents in real time, while maintaining control over the information and its accuracy. With this feature, you can handle high volumes of requests without compromising the accuracy and reliability of your data.

No more downloading existing materials, editing them one by one, saving new versions, and finally sharing them with partners via fragmented systems. Finally, materials can be downloaded in a variety of formats, such as PDF, CSV, and many other types, providing flexibility for any specific business or market need.

The integration with the THRON B2B Area further enhances these benefits, allowing updated materials to be distributed through areas reserved for partners. This combined approach eliminates the risk of misalignments and improves collaboration with partners, simplifying every step of the process: from material creationto sharing.