The creation of printed materials such as catalogs, brochures, datasheets, labels, and personalized flyers remains a key element of communication strategy. Despite the growing digitalization, these physical materials continue to play a crucial role in promoting products and providing detailed information to customers and retailers. In this context, autom catalog solutions become essential to streamline processes and improve production efficiency.
Many companies struggle to manage the layout and updating of these materials, relying on manual processes that consume time and resources. It is crucial to find a solution that continuously updates and aligns printed materials with digital information.
In this article, we’ll explore how autom catalog solutions and real-time updates reduce time and costs, improving operational efficiency and consistency across all channels.
It’s easy to confuse catalogs, brochures, and datasheets, but each of these materials plays a specific role in corporate communication, addressing different needs. For instance, catalogs offer a broad overview of products, while brochures are typically more visually and promotionally focused, with attractive designs and persuasive information. Datasheets, on the other hand, focus on technical and detailed information, supporting users in making informed purchase decisions. Other materials such as labels, posters, and flyers with reseller information are crucial for large-scale personalization.
Differences between datasheets and brochure.
Whether you’re creating a catalog or a flyer, one of the most important aspects of accelerating the production of printed materials is having centralized data and images. When visual content and product information are spread across multiple platforms, it becomes difficult to automate the process. Autom catalog solutions help eliminate these obstacles and optimize the distribution of materials.
A platform like THRON offers the ability to centralize images, descriptions, and product data, ensuring that all materials are always up-to-date and accurate. With THRON, companies can tap into a single source of truth that simplifies and speeds up the autom catalog process and the production of printed materials.
The integration of THRON Dynamic Print Publishing enables large-scale autom catalog layout, thanks to centralized data management and automatic filling of templates in Adobe InDesign. Dynamic Print Publishing makes the creative work more fluid and faster, ensuring information is correct and synchronized in real-time without needing continuous revisions. It allows total focus on creativity, freeing up time from repetitive data recovery and verification tasks.
How? Through three fundamental areas:
THRON Dynamic Print Publishing’s solutions.
A key element of Dynamic Print Publishing is the integration with Adobe InDesign. Our connectors allow the THRON platform to be connected to InDesign, the leading software for creating professional graphic materials, automating the layout of catalogs and brochures. Any changes made to product data in the THRON platform are automatically reflected in InDesign templates, significantly simplifying the process without manual efforts.
With autom catalog solutions, you’ll spend 55% less on IT budgets by saving on various licensing and system integration costs.
Working with Dynamic Print Publishing means optimizing the complete management of materials. Thanks to THRON PLATFORM’s centralization, each asset, including high-resolution images and product descriptions, is automatically updated, ensuring every version is always consistent and accurate in less time, leveraging autom catalog solutions to save up to 45% time.
Centralizing data and images helps avoid errors and delays, ensuring printed materials are always consistent with digital ones and that information is correct and uniform across all channels.
The benefits of using THRON Dynamic Print Publishing.
The challenge of integrating digital channels and printed materials requires a centralized approach. The artificial intelligence integrated into THRON plays an essential role in the process, allowing images to be automatically classified, associated with the correct products, automatically laid out in catalogs, and updated in real-time, without the need for manual intervention.
AI supports the entire production process, ensuring printed materials are created and distributed quickly and efficiently, reducing operational costs and processing times with always-updated and correct information. This not only eliminates duplication errors but also facilitates collaboration between teams and suppliers, saving up to 3 months per year per operator and enabling optimal distribution of materials across both digital and physical channels.
Automating processes, and particularly autom catalog solutions, offer significant advantages in terms of time and resource savings, while also improving the efficiency and accuracy of printed materials. With THRON Dynamic Print Publishing and its integration with Adobe InDesign, companies can finally say goodbye to manual processes, optimizing the management of their printed materials and offering tailored customization for their clients and retailers.