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The PIM software for products, content and omnichannel distribution

It implifies the IT stack and speeds up web pages. THRON centralises, optimises, enriches and distributes your products' data, photos and videos.

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Product card image of a tennis racket within THRON's PIM software.

The PIM software that goes far beyond your expectations

There are many PIM software on the market, but they are different.

If you’re reading this, you’re in for a treat. Our platform empowers you to govern, create, manage, collaborate, distribute (at peak performance!), and monitor your product information. And it does the same for your media content.

Why integrate DAM and PIM when you can choose a single platform that natively offers both functionalities, drastically simplifying your life?

THRON PLATFORM software PIM interface showing centralised management of product data, including images, SKUs and descriptions for an oversize coat from a THRON Fashion customer. THRON PLATFORM software PIM interface showing centralised management of product data, including images, SKUs and descriptions for an oversize coat from a THRON Fashion customer.
Responsive interface of THRON's PIM software showing automatic import and management of product data, integrating CSV, ERP and repository files into a centralised system.

IMPORT IN Thron PIM

All the power of the cloud with the simplicity of Excel

You upload your catalogue thanks to Automatic Data Modelling, and THRON does the rest. You can structure your data quickly and accurately and normalise what is scattered. between .CSV files, ERPs, and various repositories.

Manage attributes, categories, families and variants instantly, with no need for advanced technical skills and no more errors and inconsistencies.

Filter information, find what you need on the fly, and export the information assets you need from a hyper-reactive interface quickly.

MANAGE WITH Thron PIM

Beyond product sheets: boost marketing, sales and board

With our PIM software, you don’t just manage product sheets: instantly enrich each board with multimedia files (images, videos, 3D, 360°, data sheets, certificates) to create engaging and comprehensive experiences.

Automate processes with intelligent workflows: THRON automatically enriches each product sheet with the right content, saving your team valuable person-hours.

THRON turns your PIM into a tool to support every business initiative, managing everything from sending videos to dealers to printing reports for the board with product images.

THRON Products interface showing product data management, with images and descriptions of a THRON customer's bag, together with the ability to link digital assets to the various attributes directly from the centralised PIM software.
Preview of the generative AI capabilities of THRON PIM software that simplify and automise the creation of product descriptions.

DESCRIPTION IN ONE CLIC WITH thron PIM ai

THRON AI: the PIM that turns your products into market leaders

With THRON AI, your PIM manages data and becomes a strategic tool that automatically generates product descriptions perfectly tailored to every language, market and tone of voice.

Unlike other solutions, THRON AI analyses product features and all related digital content, creating increasingly effective and relevant descriptions.

The result? Enhanced and irresistible products for every target audience.

DISTRIBUTE WITH Thron PIM

E-commerce, website and marketplace at maximum loading performance

With THRON, product content syndication will no longer be a problem because you can be sure that each channel broadcasts the latest assets and data.

And that’s not all: THRON’s AI-supported product content syndication optimises asset loading speeds so that all your e-commerce pages, web pages, and apps run at peak performance, creating unprecedented site loading experiences.

The time you save counts for you and especially for your customers.

Product sheet managed by THRON's PIM software, distributed across multiple e-commerce channels such as Magento, Shopify and Salesforce, optimised for desktop and mobile.
Three examples of catalogues created with Dynamic Print Publishing and THRON's PIM software: one with promotions on technology products, one for cosmetics with minimal design, and one for interior design with organised images and prices.

PRINTING WITH Thron PIM

Instantly create product sheets, catalogues and flyers

Not only is everything online but now, with THRON, you also govern all OFF-LINE materials.

With Dynamic Print Publishing features, you can generate printable materials such as product sheets, catalogues, posters, labels, and flyers with one click.

Choose the perfect template, use of up-to-date information, and quickly create everything you need to support your sales network and partners worldwide.

Why THRON and not just any software PIM?

Image of a car from which other images of the same car with different description formats branch off, symbolising the importance of adopting a software PIM as part of a single platform.
Others make your IT stack more expensive. We simplify it for you

Adopt a PIM that is part of a single platform so that when you want it, you don’t have to integrate the DAM first and then implement CDN solutions to make your sites travel fast.

Image of THRON Digital Assets, showing several images of models with sunglasses to choose from, symbolising the efficiency and comprehensiveness of THRON PIM Software.
Unlike others, you will not need to buy a DAM as well

With THRON, you avoid additional costs and simplify asset and product data management. Choose the efficiency and comprehensiveness of THRON PIM because your business wants a solution that gets things done quickly.

Image representing two reports prepared by FORRESTER discussing the PIM Software du THRON and the entire platform.
THRON ranks as one of the best DAM and PIM in the world

Forrester has ranked our platform in The Product Information Management Landscape, Q2 2023 and The Digital Asset Management Landscape, Q4 2023.

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Background image of some people riding bicycles.

PLATUM has centralised the data, information, and descriptions of more than 2,000 products.

6.376 ore

These are the annual hours of manual labour recovered with THRON by a company with 1,000 product codes and an average of three pieces of content, each to be published on three web channels.

Find out how many hours you can recover with THRON and over ten customised KPIs for your company!

Image depicting a computer with a screen showing the THRON logo and a request to communicate the number of products you have in your possession in order to understand their cost of ownership.