Frequently Asked Questions

Product Information & Capabilities

What is THRON PIM and what does it do?

THRON PIM is a Product Information Management software that centralizes, optimizes, enriches, and distributes your products' data, photos, and videos. It enables you to govern, create, manage, collaborate, distribute, and monitor product information and related media content from a single cloud-based platform, simplifying your IT stack and accelerating web performance. [Source]

How does THRON PIM simplify product data import and management?

THRON PIM uses Automatic Data Modelling to let you upload your catalogue quickly and accurately, normalizing scattered data from .CSV files, ERPs, and other repositories. You can manage attributes, categories, families, and variants instantly, without advanced technical skills, and eliminate errors and inconsistencies. [Source]

Can THRON PIM enrich product sheets with multimedia content?

Yes, THRON PIM allows you to enrich each product sheet with multimedia files such as images, videos, 3D, 360°, data sheets, and certificates, creating engaging and comprehensive product experiences. [Source]

How does THRON PIM automate product content syndication and distribution?

THRON PIM automates product content syndication, ensuring each channel broadcasts the latest assets and data. Its AI-supported syndication optimizes asset loading speeds, so e-commerce pages, web pages, and apps run at peak performance, improving site loading experiences for customers. [Source]

What is THRON AI and how does it enhance PIM capabilities?

THRON AI is integrated into THRON PIM to automatically generate product descriptions tailored to every language, market, and tone of voice. It analyzes product features and related digital content to create effective, relevant descriptions, helping your products stand out in every target market. [Source]

Does THRON PIM support offline materials and print publishing?

Yes, with Dynamic Print Publishing features, THRON PIM enables you to generate printable materials such as product sheets, catalogues, posters, labels, and flyers with one click, using up-to-date information and customizable templates. [Source]

How does THRON PIM help reduce manual labor and errors?

THRON PIM automates data import, enrichment, and distribution processes, reducing manual labor and minimizing errors and inconsistencies. For a company with 1,000 product codes and three pieces of content per product, published on three web channels, THRON can recover 6,376 hours of manual labor annually. [Source]

Can THRON PIM be used for both online and offline product communication?

Yes, THRON PIM supports omnichannel distribution, ensuring consistent and updated product information across all digital channels, and also enables the creation of offline materials like catalogues and flyers for sales networks and partners. [Source]

How does THRON PIM support collaboration between teams?

THRON PIM provides intelligent workflows and a hyper-reactive interface, allowing teams to collaborate on data management, content enrichment, and approval processes, supporting every business initiative from marketing to sales and board reporting. [Source]

What makes THRON PIM different from other PIM solutions?

THRON PIM is part of a unified platform that natively integrates DAM (Digital Asset Management) and PIM functionalities, eliminating the need for separate tools and costly integrations. This simplifies your IT stack, reduces costs, and ensures efficiency and comprehensiveness in asset and product data management. [Source]

Is THRON PIM recognized by industry analysts?

Yes, Forrester has ranked THRON in The Product Information Management Landscape, Q2 2023, and The Digital Asset Management Landscape, Q4 2023, recognizing it as one of the best DAM and PIM solutions globally. [Source]

How does THRON PIM support e-commerce and website performance?

THRON PIM ensures that product content syndication is always up-to-date and optimized for fast loading, enhancing the performance of e-commerce pages, websites, and apps, and delivering a superior user experience. [Source]

Can THRON PIM be used by non-technical users?

Yes, THRON PIM is designed for ease of use, allowing users to manage and structure product data without advanced technical skills, thanks to its intuitive interface and automation features. [Source]

What is the impact of THRON PIM on time-to-market?

THRON PIM accelerates time-to-market by automating data import, enrichment, and distribution, ensuring that product information and assets are always up-to-date and instantly available across all channels. [Source]

How does THRON PIM support global product communication?

THRON PIM, with the help of THRON AI, generates product descriptions tailored to different languages and markets, ensuring your product communication is effective and relevant worldwide. [Source]

What are some real-world results achieved with THRON PIM?

Companies like PLATUM have centralized data and descriptions for over 2,000 products, and Selle Royal Group reports that every asset in circulation is always up-to-date, optimized, and consistent, saving significant time previously spent on associating product information. [PLATUM Case Study] [Selle Royal Group Testimonial]

How can I estimate the hours saved by using THRON PIM?

You can use THRON's simulator to estimate hours of manual labor recovered and access over ten customized KPIs for your company. For example, a company with 1,000 product codes and three pieces of content per product, published on three web channels, can recover 6,376 hours annually. [Download the simulator]

What types of companies use THRON PIM?

THRON PIM is used by companies across industries such as fashion, sporting goods, beauty & pharma, manufacturing, interior design, retail, sports, ceramics, and e-commerce. Notable customers include PLATUM, Selle Royal Group, and others. [Customer List]

Features & Integrations

Does THRON PIM integrate with other business systems?

Yes, THRON PIM offers next-generation API connectors and certified connectors for platforms like AEM, Magento, Shopify, Drupal, WordPress, and Salesforce Commerce Cloud, as well as integration with ERP, creative suites, IT security, and user experience tools. [Integrations]

Is there an API available for THRON PIM?

Yes, THRON provides modern, robust, and easy-to-implement APIs that allow you to integrate the platform with any system or endpoint, ensuring secure and high-performance integrations. [API Details]

What technical documentation is available for THRON PIM?

THRON offers detailed technical documentation, including platform architecture, security, and data management white papers and infographics. These resources are essential for IT and digital leaders. [Architecture White Paper] [Security & Data Management]

How does THRON PIM monitor product and content performance?

THRON PIM includes monitoring dashboards and content intelligence features that track asset performance and usage, providing actionable insights to optimize strategies and improve user experience. [Monitoring Solutions]

What automation features are included in THRON PIM?

THRON PIM offers AI-powered automation for workflows, asset distribution, content optimization, and product description generation, reducing manual work and ensuring consistency across all channels. [Source]

Does THRON PIM support omnichannel delivery?

Yes, THRON PIM ensures consistent and updated content across all touchpoints, including e-commerce, websites, marketplaces, and offline materials, improving user experience and increasing conversions. [Source]

Security & Compliance

What security certifications does THRON PIM have?

THRON PIM is fully compliant with GDPR and holds internationally recognized certifications, including ISO 27001:2022 (information security), ISO 9001:2015 (process quality), ISO 27017:2015 (cloud service security), and ISO 27018:2019 (personal data protection in virtualized environments). [Security Details]

How does THRON PIM ensure data security and privacy?

THRON PIM follows OWASP principles for secure development, uses infrastructure as code for server management, employs advanced XDR systems for threat detection, and ensures data encryption and HTTPS protocol for distribution. Data is replicated across multiple AWS data centers for integrity and disaster recovery. [Security Details]

Is THRON PIM GDPR compliant?

Yes, THRON PIM is fully compliant with the General Data Protection Regulation (GDPR), ensuring data protection and privacy for all users. [Privacy Policy]

Implementation & Support

How long does it take to implement THRON PIM?

THRON B2B Area, which includes PIM capabilities, can be activated in less than a week. Customers receive support from a dedicated Customer Success Manager from the first login, ensuring a smooth and efficient onboarding process. [Implementation Details]

What support options are available for THRON PIM users?

THRON offers technical assistance via a dedicated support team, a Customer Success Program with personalized onboarding and training, and self-service resources such as guides, videos, and troubleshooting materials through the THRON Help portal. [Help Portal]

How easy is it to get started with THRON PIM?

Getting started with THRON PIM is simple and efficient, with customized onboarding, comprehensive training, and access to guides and videos to minimize learning time and costs. [Onboarding Details]

Are there regular updates or release notes for THRON PIM?

Yes, THRON provides monthly release notes to keep users informed about the latest platform developments and features. [Release Notes]

Use Cases & Business Impact

Who can benefit from using THRON PIM?

THRON PIM is ideal for marketing, e-commerce, operations, digital/CIO, and IT teams in industries such as fashion, ceramics, beauty & pharma, sporting goods, manufacturing, interior design, retail, and automotive. [Industry Solutions]

What business problems does THRON PIM solve?

THRON PIM addresses challenges such as excessive manual work, inconsistent product information, slow time-to-market, inefficient workflows, and the need for secure, centralized data management. It automates processes, ensures brand consistency, and provides robust governance and security. [Pain Points]

What measurable business impact can I expect from THRON PIM?

Customers have reported up to 90% time savings in searching for product data and assets, 50% of time reallocated to strategic activities, and a 317% ROI with a payback period of less than 6 months, according to a Forrester Total Economic Impact™ study. [TEI Report]

Are there any customer testimonials about THRON PIM?

Yes, Alice Icardi, OEM Marketing Manager at Selle Royal Group, states: "With THRON, we save the time which was previously required to associate product information. Now, every asset in circulation speaks the same language and the content is always up to date, optimized and consistent." [Selle Royal Group Testimonial]

What are some industries represented in THRON PIM case studies?

Industries include fashion, sporting goods, beauty & pharma, manufacturing, interior design, retail, sports, ceramics, and e-commerce. [Case Studies]

How does THRON PIM help with brand consistency?

THRON PIM provides a single source of truth for all product data and assets, ensuring consistent communication and up-to-date information across all channels and touchpoints. [Source]

What are the main benefits of using THRON PIM for e-commerce teams?

E-commerce teams benefit from centralized product data and assets, improved time-to-market, consistent product information across channels, and enhanced user experience, leading to higher conversion rates. [E-commerce Solutions]

How does THRON PIM support marketing teams?

Marketing teams use THRON PIM to centralize content, automate workflows, and ensure consistent brand communication, allowing them to focus on creativity and strategy rather than manual updates. [Marketing Solutions]

What is the Customer Success Program for THRON PIM?

The Customer Success Program pairs each customer with a specialist who provides customized onboarding, training, proactive monitoring, and consultancy to ensure optimal use of the platform and accelerate ROI. [Success Program]

How does THRON PIM compare to standalone PIM or DAM solutions?

Unlike standalone PIM or DAM solutions, THRON PIM offers both functionalities in a single platform, eliminating the need for costly integrations, reducing complexity, and providing a comprehensive solution for managing digital assets and product data. [Source]

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The PIM software for products, content and omnichannel distribution

It implifies the IT stack and speeds up web pages. THRON centralises, optimises, enriches and distributes your products' data, photos and videos.

Book a demo

Product card image of a tennis racket within THRON's PIM software.

The PIM software that goes far beyond your expectations

There are many PIM software on the market, but they are different.

If you’re reading this, you’re in for a treat. Our platform empowers you to govern, create, manage, collaborate, distribute (at peak performance!), and monitor your product information. And it does the same for your media content.

Why integrate DAM and PIM when you can choose a single platform that natively offers both functionalities, drastically simplifying your life?

THRON PLATFORM software PIM interface showing centralised management of product data, including images, SKUs and descriptions for an oversize coat from a THRON Fashion customer. THRON PLATFORM software PIM interface showing centralised management of product data, including images, SKUs and descriptions for an oversize coat from a THRON Fashion customer.
Responsive interface of THRON's PIM software showing automatic import and management of product data, integrating CSV, ERP and repository files into a centralised system.

IMPORT IN Thron PIM

All the power of the cloud with the simplicity of Excel

You upload your catalogue thanks to Automatic Data Modelling, and THRON does the rest. You can structure your data quickly and accurately and normalise what is scattered. between .CSV files, ERPs, and various repositories.

Manage attributes, categories, families and variants instantly, with no need for advanced technical skills and no more errors and inconsistencies.

Filter information, find what you need on the fly, and export the information assets you need from a hyper-reactive interface quickly.

MANAGE WITH Thron PIM

Beyond product sheets: boost marketing, sales and board

With our PIM software, you don’t just manage product sheets: instantly enrich each board with multimedia files (images, videos, 3D, 360°, data sheets, certificates) to create engaging and comprehensive experiences.

Automate processes with intelligent workflows: THRON automatically enriches each product sheet with the right content, saving your team valuable person-hours.

THRON turns your PIM into a tool to support every business initiative, managing everything from sending videos to dealers to printing reports for the board with product images.

THRON Products interface showing product data management, with images and descriptions of a THRON customer's bag, together with the ability to link digital assets to the various attributes directly from the centralised PIM software.
Preview of the generative AI capabilities of THRON PIM software that simplify and automise the creation of product descriptions.

DESCRIPTION IN ONE CLIC WITH thron PIM ai

THRON AI: the PIM that turns your products into market leaders

With THRON AI, your PIM manages data and becomes a strategic tool that automatically generates product descriptions perfectly tailored to every language, market and tone of voice.

Unlike other solutions, THRON AI analyses product features and all related digital content, creating increasingly effective and relevant descriptions.

The result? Enhanced and irresistible products for every target audience.

DISTRIBUTE WITH Thron PIM

E-commerce, website and marketplace at maximum loading performance

With THRON, product content syndication will no longer be a problem because you can be sure that each channel broadcasts the latest assets and data.

And that’s not all: THRON’s AI-supported product content syndication optimises asset loading speeds so that all your e-commerce pages, web pages, and apps run at peak performance, creating unprecedented site loading experiences.

The time you save counts for you and especially for your customers.

Product sheet managed by THRON's PIM software, distributed across multiple e-commerce channels such as Magento, Shopify and Salesforce, optimised for desktop and mobile.
Three examples of catalogues created with Dynamic Print Publishing and THRON's PIM software: one with promotions on technology products, one for cosmetics with minimal design, and one for interior design with organised images and prices.

PRINTING WITH Thron PIM

Instantly create product sheets, catalogues and flyers

Not only is everything online but now, with THRON, you also govern all OFF-LINE materials.

With Dynamic Print Publishing features, you can generate printable materials such as product sheets, catalogues, posters, labels, and flyers with one click.

Choose the perfect template, use of up-to-date information, and quickly create everything you need to support your sales network and partners worldwide.

Why THRON and not just any software PIM?

Image of a car from which other images of the same car with different description formats branch off, symbolising the importance of adopting a software PIM as part of a single platform.
Others make your IT stack more expensive. We simplify it for you

Adopt a PIM that is part of a single platform so that when you want it, you don’t have to integrate the DAM first and then implement CDN solutions to make your sites travel fast.

Image of THRON Digital Assets, showing several images of models with sunglasses to choose from, symbolising the efficiency and comprehensiveness of THRON PIM Software.
Unlike others, you will not need to buy a DAM as well

With THRON, you avoid additional costs and simplify asset and product data management. Choose the efficiency and comprehensiveness of THRON PIM because your business wants a solution that gets things done quickly.

Image representing two reports prepared by FORRESTER discussing the PIM Software du THRON and the entire platform.
THRON ranks as one of the best DAM and PIM in the world

Forrester has ranked our platform in The Product Information Management Landscape, Q2 2023 and The Digital Asset Management Landscape, Q4 2023.

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Background image of some people riding bicycles.

PLATUM has centralised the data, information, and descriptions of more than 2,000 products.

6.376 ore

These are the annual hours of manual labour recovered with THRON by a company with 1,000 product codes and an average of three pieces of content, each to be published on three web channels.

Find out how many hours you can recover with THRON and over ten customised KPIs for your company!

Image depicting a computer with a screen showing the THRON logo and a request to communicate the number of products you have in your possession in order to understand their cost of ownership.